About me


if you are on this page it means that you want to know something more about me. This makes me super glad. Therefore, I am about to tell you a little bit of myself. Are you ready?

Here’s my story!


Let me tell you a secret: tourism has always been my passion, and my career started right in this field.

Back in 2010 I completed my Post Graduate Master Degree in Tourism and International Cooperation with a thesis research at Universiteit van Amsterdam about the “Commodification of ethnic diversity in Amsterdam neighbourhood”.

The thesis was sponsored by Fondazione Cariplo and Assolombarda and it won the 1st edition award for Best Master’s Thesis on Tourism of Italy. Furthermore, it became a part of a case study included in a chapter I wrote of the book “Altri Turismi Crescono” (available here)

Immediately after my graduation, I started working in the marketing area of the Netherland Board of Tourism and Convention and, in the same year, for an Italian Tour Operator organising and managing cycling and sailing tours around The Netherlands.

It didn’t took that long to realise that Holland was calling me, therefore, in 2012 I moved to Amsterdam, which is the place I am still living in.

From 2012 to 2015, I worked for a Destination Management Company, organising and managing MICE and Leisure tour around the Netherlands.

But then a new challenge came in.

In Novembre 2015, I approached the digital marketing business with the launch on Instagram of the startup DesignWanted that quickly became a huge and successful international design magazine.

That’s when I decided to start my own company: Fede Marketing & Events that operates in 2 areas:

  • Social Media management for Brands and e-Commerce
  • Tour & Event organisation for Companies and Tour Operators

It is now 6 years that I am helping an increasing number of brands and e-commerce  on social media, as well as companies organising their tours.

But this ain’t all. The idea of mixing my social media and marketing skills ended up with the launch on Instagram of Ladolcevitaly, a project aimed to promote tourism in Italy.

Federico Vaccari Digital Entrepreneur | Tour & Event Organiser - Fede Marketing & Events - Amsterdam 2

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